MyDOG 2027

MyDOG takes place 3-6 January 2027 at Svenska Mässan in Göteborg - the Nordic region's largest dog event. Over 9,000 dogs compete in two dog shows featuring most of the world's dog breeds.

Alongside the competitions, a broad programme of activities and demonstrations runs throughout: police dog displays, dog theatre, specialist lectures and much more. There is also a large selection of dog products available for purchase on site.

Opening hours every day: MyDOG opens at 07.00, but activities and exhibitions start at 09.00. After 15.00 there are fewer exhibiting dogs, and the fair closes once the finals are complete - usually around 17.30.