From Skinny Jeans to Sex and the City - Helena Skoog
took place · 10 Sep 2026
Mölndals stadsmuseum, Gothenburg
Description was written before the event
In the exhibition Noughties - 00s Fashion and Trends, you'll encounter bloggers and celebrity culture, minimalist Swedish fashion, trucker caps and luxury mixed with budget pieces - an era when shopping and fast fashion hadn't yet sparked guilt.
Helena Skoog is a freelance journalist specializing in fashion, design and culture, editor at ELLE and contributor to publications including Damernas Värld and GP. She has written the exhibition's main texts and captured the spirit of 00s trends, serving as "editor-in-chief" of the museum's fashion magazine in exhibition form.
Free admission. Advance registration required via the ticket link.











